With roots in hip-hop and basketball, the sneakerhead subculture has gone mainstream. So, findings about their history, style, and community could not only help brands better understand and serve their consumers but also make valuable contributions to the growing study of footwear in fashion studies, fashion theory, gender studies, sociology, and popular culture. Footwear and technology are colliding to create new products that move beyond fashion, creating sneakers that enhance your performance. Where will sneaker culture go from here? What is the future of the industry and the design evolution, and opportunities that will matter in the widespread appeal of sneakers? Explore the module to find out.