The genre of anthropology is expanding its scope to cover the greatest force of modern times that is continuously changing the way we live. It is the digital age and considering the profound impact that technology generates on human lives, there is a need to view it through this novel and contemporary anthropological approach. Digital Anthropology is a unique lens through which we can see, explore, and understand the relationship between humans and digital-era tech. Empathy and experience are the foundations on which we place this powerful branch of science. What is the connection between technology and human beings? How does it impact our social lives? Does it change the way the economy works? How does it benefit marketers and brands? How is it considered as a career? Read the module to find out.