Sachet Revolution at the Bottom of the Pyramid
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The base of the pyramid or the “bottom-of-the-pyramid” concept was first used by President Franklin D Roosevelt in 1932, referring to the underserved or the poor people who are often forgotten while discussing business and economics. Companies seeking new sources of growth find an enormous but still-untapped opportunity in rural consumers. Worldwide, by its sheer size, this demographic segment has huge potential. As consumer economic prospects in developing countries undergo a transition, it is interesting to find the aspiring poor joining the formal market economy. One of the successful strategies that has helped to penetrate across the rural market is the sachet revolution. In this module, we discuss how bottom-of-the-pyramid changed business models creating several opportunities for businesses across the world.

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