Rethinking Personal Luxury
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Personal luxury brands are reinventing themselves to stay relevant to the younger generation. The millenials are looking for brands that communicate something more meaningful than just their net worth...streetwear is turning into luxury, designers are acknowledging and addressing inclusivity, elements such as environment, sustainability, and animal welfare are being considered over traditional selling points of heritage, exclusivity, and high quality. To learn more about how the meaning of luxury is this module. 

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