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Today’s world moves seamlessly between the physical and digital domains. 'Digital Transformation' of physical platforms, converts an isolated or unique need into well-oiled platforms that serve as multi-layer ecosystems. Phygital platforms provide smooth journeys across different and sometimes overlapping services, creating more revenue streams by turning products into services. They play a crucial role in designing amusement parks, marketing gimmicks, fashion, buildings, even new-age classrooms, and ‘smart universities’! Read further to find about the evolving role of these phygital platforms in different sectors.