As people spend most of their time on mobiles & tablets and make choices in the blink of an eye, marketers are thrown with a challenge to connect with the evolving customer. To meet their business goals, they will need to trigger a favorable cognitive response during those few attention moments. The new marketing trends are finding ways to reflect on the mutating needs and inclinations of the mobile customer and develop an effective blueprint to reach, engage, and serve them. When the two different disciplines of technology and marketing interact, a revolutionary transformation is on the way and exciting things are bound to happen. How will marketing adapt and reiterate the changing consumer behavior? What trends will it follow in the future? Read the module to find out.