The artistic expressions called memes have propagated through generations and evolved to take on a digital route. They spread like a contagion, evolving on their way, reorienting with the host who spreads it inside his community. What are memes and why are they created? How do they carry cultural & political perspectives? Do humans desire them to be a part of something bigger than life? How have memes acquired a new meaning with the changes in technology & communication? What are their social consequences? Read to find out more about these ideas that are aggrandizing over the internet, outgrowing themselves in meaning, while tickling you pink.