Myths are traditional stories, collective beliefs, that have endured over a long time. Despite conflicting definitions, they have continued to influence modern-day social constructions of self and society. The characters, stories, themes, and lessons of mythology have shaped art and literature for thousands of years. With its obscurities, inconsistencies, and absurdities, myths have survived as holders of important cultural values. What do these ancient stories reveal about our psyches? Why do artists in many fields continue to find themselves drawn to mythological source material? What can myths tell us about the origin of ideas, unique cultural vocabulary, science, and business models? This module attempts to address these questions.