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In recent years, global tourism and travel has surged. So much so that in 2018 the number of international tourist arrivals worldwide reached 1.4 billion, two years before it was predicted. While it has helped economies boost, it has also negatively impacted the natural and cultural environments and local life of people in the destinations. As a result, in many loved destinations, the 'more tourists = more money' model is outstripping the benefits provided by tourism. Therefore, in order to ensure the longevity of this important sector, experts suggest it is time to redefine travel and tourism. Read this module to understand how this sector can be reinvented and be of benefit to policy-makers, companies and complementary sectors seeking to take advantage of its emerging opportunities. 

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